NextM - 
The Next Normal

The virtual NextM  - The Next Normal broadcast took place in November 2020.

To get to know more about our physical NextM Nordics events, please hang in there. More info will come!


Welcome to an amazing series of virtual one-hour sessions across three days that will truly challenge your ideas and get you ready for the ride that is 2021.

Jam-packed with the world’s greatest visionaries on marketing and tech, NextM - The Next Normal will open your mind discussing matters such as; Does marketing even have a future? Innovation vs. activism - one before the other or hand in hand? And in a constantly changing world, will tech perhaps save us?  

Make sure to get your answers from NextM!  See the agenda here!


We are outrageously proud to present the keynotes and panelists for NextM - The Next Normal, an extremely strong and diverse range of marketing gurus, tech experts and passionate activists. Check out their full bios here.

Mark Ritson
Marketing guru, professor and author

Visit Mark's website here

Mark Ritson is one the world’s most respected marketing and branding strategist.

As a professor, consultant and columnist, Mark knows a thing or two about Marketing.

Mark has a PhD in Marketing and is a former Marketing Professor at multiple universities – including Melbourne Business School, MIT and London Business School. His work as a private marketing consultant has resulted in an almost infinite list of clients - Baxter, Loewe, McKinsey, Johnson&Johnson, Ericson, Sephora, Unilever, Jurlique, Westpac, Donna Karan – just to name a few. He also served as in-house professor for LVMH for 13 years, working with senior executives from brands such as Louis Vuitton, Dom Perignon and Hennesy.

Mark has been writing a weekly column for Marketing Week for more than a decade. He is also a columnist for The Australian newspaper.

Adah Parris
Futurist, keynote speaker, performance artist, cultural strategist

Visit Adah's website here

Futurist, Thought-Leader, Cultural Strategist and Storyteller, A polymath and enthusiastic curator of people, patterns and stories.   

In 2019, Adah was recognised as one of TED Talks Global Emerging Innovators.
In 2018, she was recognised as one of the UK’s Top 100 Black and Minority Ethnic (BAME) Leaders in Technology.

Adah is a creative problem solver who empathetically subverts the status quo. She takes a philosophical and anthropological approach to technology; merging logic and creativity to design immersive storytelling, learning and development environments.

Adah has over 20 years experience in transforming cultures to nurture decentralised humanity-centred innovation environments. She has worked with businesses and individuals in advertising, education, entertainment, entrepreneurship, marketing, media and, technology start-ups.

Her clients and partnerships have included Google, Unilever, Sainsbury's, Oath, Ogilvy Labs, The British Council, The EU Council, The Tate Modern, the British Film Institute (BFI), The Union Chapel, Burning Man Camp: Playground, ArabNet Dubai, Innovate Finance, Wayra UK, The Friday Club, and Shambala Festival to name a few. 

Rory Sutherland
Champion of behavioural economics & vice chairman @ Ogilvy

Visit Rory's website here  

Rory Sutherland is one of the most influential advertising professionals and original thinkers in the world today.

He’s a champion of behavioural economics and an early adopter of new technologies. On top of that, he’s also a highly influential speaker in the marketing business, speaking about innovation, marketing trends and where the industry is heading.

Besides his post as Vice Chairman of Ogilvy, Rory founded a global hub in London; Ogilvy Consulting’s Behavioural Science Practice which works to creatively apply the insights of behavioural science to create the ‘Unseen Opportunities’ in consumer behaviour - the small contextual changes which can have enormous effects on the decisions people make.

Lots of agencies talk about "bought, owned and earned" media, but Rory also looks for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

Rory Sutherland is the author of the book: The Wiki Man (2011)

Bob Hoffman
Ad contrarian, bestselling author & speaker

Visit Bob's website here

Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."

He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Time, Inc UK said, "Bob is the best speaker we ever had."

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

He has been the ceo of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Anuradha Chugh
Managing Director @ Ben & Jerry’s Europe

Visit Anuradha's LinkedIn profile here  

Anuradha has over 22 years’ global management experience in CPG (Consumer Packaged Goods), leading some of Unilever’s flagship brands including Dove, Lipton and activist ice cream company Ben & Jerry’s. Anuradha leads Ben & Jerry’s values-led mission in Europe; using the power of the business, and the deeply held connection it has with its fans and NGO partners to drive systemic change in society.

Prior to this, Anuradha worked in senior management roles in US, Latin America, Turkey and India, sinking her teeth into a number of complex business challenges to drive growth. Anuradha is passionate about supporting individuals to discover new possibilities, step out of their own limitations/comfort zones and disrupt the norm. Anuradha is actively involved with mentoring for women in business with organizations like LEAD Network & Routes and is on the Advisory board for Retail Week.

Pascal Finette
Co-Founder @ be radical

Visit Pascal's website here


Pascal is Co-Founder at be radical, Singularity University’s Chair for Entrepreneurship & Open Innovation and a Venture Partner at BOLD Capital Partners. Previously he held leadership positions at, Mozilla, and eBay, built technology startups, launched a Venture Capital firm. He is the posse leader at, and is a general upstart when it comes to creating meaningful change.

Isabelle Axelsson
Climate activist @ FridaysForFuture

Isabelle Axelsson is a young Swedish climate activist, university student and co-organiser of Fridays For Future. She was one of the strong environmental voices at The World Economic Forum in Davos and her work has been published in TIME magazine. Isabelle offers a highly critical standpoint to relying on technology that doesn’t still exist to end anthropocene climate change.
Photo by Moa Karlberg

Amrita Randhawa
CEO @ Mindshare Asia Pacific

Visit Amrita's LinkedIn profile here


Amrita Randhawa is the CEO responsible for Mindshare’s operations in China across three offices and over 1,000 employees. Under her leadership, Mindshare regained its reputation for market-leading innovation by increasing investment in the agency’s ‘invention’ team and focusing on brand content, digital activation and sponsorship. Her career in Mindshare has a span of almost 15 years and a total of 26 acknowledgements and awards.

Daniel Epstein
The most influential man you probably don’t know

Visit Daniel's LinkedIn profile here


Recently named by Fortune Magazine as one of the World’s 50 Greatest Leaders, Daniel’s life has been shaped by a fundamental belief that entrepreneurship is the answer to nearly all the issues we face today.

By the time he received his undergraduate degree in philosophy, he’d already started three companies. In addition to being on FORTUNE's "the World's 50 Greatest Leaders" list alongside the likes of Bill Gates & Tim Cook, Daniel was awarded Inc. Magazine's “30 under 30 entrepreneur” (when he was under the age of 30), and Forbes identified him as one of the “top 30 most impactful entrepreneurs.” He also received the prestigious “Entrepreneur of the World” award along with Richard Branson & the President of Liberia at the Global Entrepreneurship Forum.

On a personal level, Daniel believes in militant transparency in his everyday life and in all of the projects he is part of. He also has an overt love for his hometown of Boulder Colorado and for his dog, Kaya.

Maddy Savage
Journalist & moderator

Visit Maddy's website here

After ten years as a BBC staff reporter and presenter, Maddy moved to Stockholm in 2014 and is a now a regular freelance correspondent for media including BBC, NPR and Huff Post. Her work focuses on Swedish business and lifestyle trends. She also moderates tech and media events across the Nordics.

Marion Koopman
Chief Growth Officer of GroupM EMEA and CEO of Greenhouse

Marion Koopman is the Chief Growth Officer of GroupM in EMEA and at the same time the CEO of award-winning and 500-people strong online marketing agency Greenhouse in the Netherlands. Among her greatest attributes are her ability to grow solid partnerships and to solve business challenges for agencies and clients. As CGO, Marion, among other things, strives to leverage the integration of GroupM services and specialties in the fields of data, technology, creative optimization, automation and artificial intelligence.

Read more about Marion here

See the full list of partners here 

About NextM

NextM - The Next Normal is a pop-up from NextM, the biggest marketing and tech event in the Nordics, organized by the agencies within GroupM. The regular two-day physical event has been pushed to spring 2021 due to Covid-19.